A Women With Agency pledge is a firm commitment to support the growth and development of female-founded creative agencies by ensuring they are included on your pitch list.
This simple act will not only expand the repertoire of creative ideas available to your brands and business; it will dissolve the barriers that have kept independent and start-up agencies, as well as valuable female leaders, out of the game. Behaviour change ensures that the industry evolves at the same pace as society by levelling the play field for all.
Almost 40% of women feel that their gender will be a disadvantage when starting a business, and when only 1% of global procurement contracts go to female-founded businesses - these paltry numbers and the glacial rate of change for women is incredibly disappointing.
This is a global problem not exclusive to advertising and comms but which needs an immediate resolution. When we keep 50% of the world from contributing and competing fairly, we also hold off the many economic and social benefits for ourselves.
Women With Agency simply asks that clients who commit to this pledge allow for one female-founded agency from our registry lists to pitch for your business during an open pitch - and to let their work, effort and ideas decide the rest.
ARE YOU A FEMALE-FOUNDED CREATIVE AGENCY?
If you’re a 100% women-owned business or 50% founded and run by women in equal levels of power to their peers,, then you qualify to go on the WWA procurement lists. Register with us below.
ARE YOU A GOVERNMENT OR BUSINESS EAGER TO SUPPORT WOMEN-OWNED BUSINESS?
If you’re a government agency/body or corporate brand looking to make their procurement policies and opportunities more inclusive and gender-fair, pledge your support by e-mailing us below.